We recently had a customer in Ontario who after ordering cloth diapers from us was able to get a $200 cloth diaper subsidy from her local government. We are based out of Manitoba where as far as I know no such grants/subsidies exist. Owning a cloth diaper business where we manufacture our own product, I obviously thought this was a fantastic idea! Curiosity piqued I contacted this customer again with a few follow up questions regarding the subsidy. She said there was some paperwork to fill out in order to get the money and she also needed to provide a receipt/invoice from us other than the one from Pay-Pal, easy enough. She also told me that in her community they were working to raise awareness for the cloth diaper subsidy program. Apparently every year they have money left over because not enough parents take advantage of it.
I think the main obstacle we have to overcome when talking to parents about cloth diapers is the fear/lack of knowledge on how to wash/care for them. No, actually the main obstacle with the vast majority is for them to even consider something that involves them doing any more work than absolutely necessary, sad but true. A lot of times though, parents who are interested in and even want to use cloth diapers are scared off by the initial investment (if looking at our birth to potty system it’s $400). I guess they are worried that they will spend this money and end up not being able to use the diapers due to the difficulty of washing them/the extra bit of work involved. To me, this notion is crazy. If you want to use cloth diapers: just make the decision, buy them and do it! The question is… would a $100 – $200 subsidy from the government help offset the initial cost enough to get more Canadian parents using cloth diapers? I would think so, but as I am learning more and more not everyone thinks the same way I do
Quebec is leading the provinces in cloth diaper subsidies with over 100 communities offering $100-$250 grants to parents willing to try cloth diapering. Ontario and BC appear to be slowly getting on board with this. Quebec is the #1 market for cloth diapers in Canada and maybe these subsidies have something to do with it? Maybe it’s the additional exposure/awareness programs like this create?
Why are local governments offering these subsidies? In Quebec I read that it is to offer more affordable options for parents to promote more families to stay in and or move to Quebec. Another is to cut down on the waste disposable diapers contribute to local landfills; approximately 3% of the total residential waste for disposal in Canada.
Do you think cloth diaper subsidies would make a substantial difference? There already are the parents with a personality type that encourages them to try something different even though it is more work and different from what 95% of their peers are doing. Could some financial help from the government get another 5% or so to try cloth diapers?


